I’ve seen this music video of Rihanna two weeks ago and i fell in love with it. It has got to be my favourite music video of her to date. The video shows how much two person can be beautifully crazy in love regardless if it is right or wrong. Some finds the video too vulgar and liberated, so i actually searched over the net about the idea of this video.
Matsoukas explained the content of the video in an interview with MTV:
“We love, obviously, to do provocative imagery … we always try to definitely push the limits … I think because, in the end, it’s not really at all about domestic violence. It’s really just about it being toxic, and they’re on this drug trip and that definitely plays a part, but I think it’s also about being triumphant over those weaknesses, and she leaves him. It’s not trying to glorify that type of relationship. The bad parts of it, that’s what you don’t want. In the end, her leaving, it represents her getting that out of her life. The drugs and the addiction and the toxic — that’s what brings her downfall and brings a lot of harm”
“[The song’s] totally rave-y … and that’s the feeling, just music rushing over you, and then I started thinking about drugs and addiction and love and how that’s an addiction … we’ve all lived the ups and downs of being in a toxic relationship. It’s really about the obstacles of trying to let it go, but at the same time how great it makes you feel, so it’s hard to let it go. Again, it goes back to a story that we all can relate to”
After reading his statement, nothing i could say better. I like his idea. The scenes and emotions in the video couldnt leave my mind. Its addicting.
Another thing i like about this video was the monologue given about love and heartbreak by an unseen narrator. It says..
It’s like you’re screaming but no one can hear. You almost feel ashamed that someone could be that important, that without them, you feel like nothing. No one will ever understand how much it hurts. You feel hopeless, like nothing can save you. And when it’s over and it’s gone, you almost wish that you could have all that bad stuff back so you can have the good.”
Maybe above all the reasons why i like the song and the music video is that I felt nostalgic, a time from the past when i was beautifully crazy in love with a particular person. But i guess, just like rihanna (from the video), in the end, i was able to find my identity and self worth. Glad its over and done (”,)